That's not new. Since some years Kiesow, the biggest junkyard in Germany offers that. You can buy gift cards (160 € per 1 car crashing):

https://www.youtube.com/watch?v=bmMOaDuoM-Y (after 9:20)


Didn't know, that they had commercial clips (only in cinemas, not in TV):

https://www.youtube.com/watch?v=v30cIQ4JxfE

https://www.youtube.com/watch?v=G2aEKSNr8Hg


Something for Formula 1 connaisseurs:

https://www.youtube.com/watch?v=vkQASHn2U3k