According http://www.spiegel.de/auto/fahrkultur/lancia-der-lange-abstieg-einer-legendaeren-automarke-a-866058.html it's over, but in one comment it's said, that there's a dementi by Fiat.

Seems it was, thankfully, just a rumour or misunderstanding: http://jalopnik.com/5956039/huzzah-lancias-not-dead-yet-apparently?tag=lancia
Anyway, I hate that most of their current models are just quickly rebadged Chryslers. If they'd just put some effort to make the cars look more Italian...

Anyway were decades that Vincenzo Lancia was turning himself in his grave...

Lately was just a mere name glued on rebadged Fiats and nothing else. Also even large parts of the old plants had been demolished years ago (property speculation) and the nearby high-rise building was sold some years ago and now, as far as I know is still almost completely empty.

Just for not to talk about the models launched or how bad this division was managed in the last years...