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cieraguy
Maybe Mercury should think outside of the "semi-luxury" box. Maybe they should also bring in some upscale performance like they were way back. I know the Euro Focus comes in high performance versions. I'm not sure about the Mondeo. They used to sell a performance version here: Contour SVT. Also I'm sure to compete with Holden there are performance versions of the Falcon. I think Mercury still does have relevancy in the Ford lineup but the company isn't willing to try anything outside of the status quo.
From a financial perspective, Ford should axe Mercury altogether. Just as GM axed Oldsmobile, and just as they should axe Pontiac, Saturn, Buick, and GMC.
I have to disagree there. Each GM division now more or less has their own identity. Pontiac is getting legitimate performance models again (with the exception of the G5 and non-GXP Torrents). Saturn is now the Euro-style division (positioned under Saab) and is also the replacement for Oldsmobile. Buick is becoming more of a conservative luxury division which makes it different from Cadillac because it's aiming for younger buyers (with the exception of the DTS). With GMC I do agree as it shares nothing that isn't available as a Chevy or Cadillac (except for the Sierra Denali). Overall though GM is nowhere near the badge-engineered company they used to be.
From a financial perspective, Ford should axe Mercury altogether. Just as GM axed Oldsmobile, and just as they should axe Pontiac, Saturn, Buick, and GMC.
I have to disagree there. Each GM division now more or less has their own identity. Pontiac is getting legitimate performance models again (with the exception of the G5 and non-GXP Torrents). Saturn is now the Euro-style division (positioned under Saab) and is also the replacement for Oldsmobile. Buick is becoming more of a conservative luxury division which makes it different from Cadillac because it's aiming for younger buyers (with the exception of the DTS). With GMC I do agree as it shares nothing that isn't available as a Chevy or Cadillac (except for the Sierra Denali). Overall though GM is nowhere near the badge-engineered company they used to be.