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It's "LaCrosse". 
In Quebec, it's slang for... "self pleasure". 
The 1st generation was renamed "Allure" in Quebec for that reason, but the 2nd generation's name was not changed at all.
In Quebec, it's slang for... "self pleasure". The 1st generation was renamed "Allure" in Quebec for that reason, but the 2nd generation's name was not changed at all.