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On this site the first generation 2005-2010 models were listed as 300 C in Australia, and the 2012+ models were just 300.
I checked chrysler.com.au on archive.org, it seems that the C in the name was dropped a little later than the release of the new model, as in 2012 the new model was still referenced as "300C" (but not anymore in 2013).
I suppose that to keep things easier we decided to start the name change with the new 2012 model.
I'll check links from ChaserX here above later
