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DAF555
Yes, somename, your question was about Ford V8, but don´t forget that you brought the La Salles into the debate as well. Neither engine designations, nor body designations are modelnames in a modern sense. I think we all can agree on that.

The problem is that through a great many years most cars weren´t referred to in any other way. If we can´t use this, there´s only codes left, if there were any.

We maybe can blame "stupid ad-men" for that, but it would also be their fault that "real" names came to be used. It´s their job to come up with names and present them to company executives.

I´m also familiar with Ford Motor Company and how Henry Ford treated the company and his staff, including his son Edsel.

Ford had an active advertising department between 1903-1916, it was inactive due to war efforts in 1917-18 and the following years up to 1923 since the company got a lot of free media attention in connection with the establishment of the Rouge Plant, the first Tractor, Henry Fords political possibilities and several other matters.

However, after the recession in the early twenties the advertising department became active again on september 15, 1923. The cost for advertising was put solely on the dealers between 1917-1923, but the company had opinions on how the ads should look and issued guidelines from about 1920 and on, so it was a strong demand from the dealer organization that the company also shared the cost.

Heading Ford sales and marketing was William A. Ryan between 1918-1927,Fred L. Rockelmann 1927-1931, William C. Cowling 1931-37 and John R. Davis 1937-1940.
Davis was maneuvered out by Harry Bennett (in charge of security and personnel), after a conflict not concerning sales, he was later reinstated by Henry Ford II.

So the company had a department responsible for marketing efforts during the thirties, it was their job to check up on the ad-men and their work.
Of course they had to put emphasis on the V8, it was the strongest selling point apart from good design during this period when Fords still had mechanical brakes and transverse springs.

V8 is so prominently exposed in almost all sales material from this period that it would look very strange to exclude it. And if we do, what´s next? De Luxe? After all it´s just a trim level. Tudor Sedan and Fordor Sedan could maybe be accepted, they´re a play with words only connected to Ford, but the other bodystyles?

What it boils down to is whether marketing material can be accepted as reference or not. I´m perfectly aware of that some material is inconsistent and confusing beyond belief, but the large part is not, so I can´t see why should reject it all on that ground.
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